You know how the ambiance of the Cadillac lounge makes you feel relaxed and sort of special while the service department down at the Chevy dealership can get on your very last nerve.
Why is that? General Motors manufactures both automobiles. Chevrolet attracts middle-class Americans who want a good car at a good price. If the service area looked too nice, they would feel sure they had been overcharged.
On the other hand, one of the main reasons people buy a Cadillac is prestige. When Cadillac owners visit their dealership, they want to be pampered. They already know it’s going to cost more, that’s why they bought the thing in the first place.
First determine the identity of your audience,
then design a web site that will build trust with those people.
Different people receive information quite differently. Once we understand the personality of your prospects, we paint the canvas with their brushes. What’s more, web page layout should accentuate your message without being a distraction. Your web site doesn’t have to flash and beep to grab your audience. Sometimes a whisper gets more attention than a bullhorn.
Ericsson will create a site for you that illuminates your message.
The result will be a web presence that is both timeless and professional.
Understated elegance never goes out of style, however, should you decide that your customers want flashing lights and disco music.....we can do that, too.
